Ryan Rafael
About
Projects
Influences
Building Brands Worth Talking About.
I help build consumer brands through positioning, advertising, creative strategy, and operational execution.
Founding Team & VP at PetsWorld
Black-and-white editorial portrait here. “Advertising is the business of making ideas impossible to ignore.”
The Publisher’s Note
Ryan Rafael is a consumer brand operator and a member of the founding team at PetsWorld. His work focuses on advertising, positioning, customer acquisition, creative strategy, and building systems that help brands grow.
Outside of his day-to-day work, Ryan studies classic advertising, business history, consumer psychology, and the people who built iconic brands. He is currently helping grow PetsWorld while developing new ventures including Snugwell.
Current Editions
PetsWorld
Founding Team | Vice President
A consumer pet products company focused on delivering innovative solutions for pet owners through ecommerce and retail channels.
Areas of focus: Advertising, Creative Strategy, Marketplace Growth, Customer Retention, Brand Building.
Snugwell
Founder
A new consumer brand currently under development. Built around the belief that thoughtful products and strong positioning create lasting businesses. COMING SOON.
Future Ventures
More Stories To Be Published.
David Ogilvy
Alex Hormozi
Bill Bernbach
Leo Burnett
Rosser Reeves
Ogilvy: “The Father of Advertising”
Hopkins: “Write to sell”
Bernbach: “Think Different.”
From The Ad Desk
Positioning Matters
Most businesses don’t have a traffic problem. They have a positioning problem.
Creative Wins
Great creative creates leverage.
Distribution Matters
The best product still loses if nobody knows it exists.
Consistency Wins
Repeated messages build strong brands.
The Weekend Edition
Favorite Books:
Ogilvy on Advertising, Scientific Advertising, The Intelligent Investor, Poor Charlie’s Almanack, Made in America.
Favorite Podcasts:
Acquired, Founders, My First Million, Invest Like the Best, The Knowledge Project.
Politics:
Interested in policy, economics, business history, and how incentives shape society.
Ryan Rafael
About
Projects
Influences
Reading List
Books
Podcasts
Contact
Contact
Letters
PetsWorld
Founding Team
VP
Brand Building